The Permian Road Safety Coalition (PRSC) will host a free community rally—Goal Zero—inviting residents, city and county officials, business and industry leaders to take a stand for safer roads as part of the coalition’s mission to have one day without a road-related injury or fatal accident in the Permian Basin. The rally aims to illustrate what’s possible when the public and private sector stand together for a common effort, and will mark the first annual day devoted to road safety in the region.