Created from a collaboration of roundtable groups, the Four M’s Business Decision Model is designed to improve the business decision-making process.
It does this by focusing on the foundation that will support a decision first and the desired or expected result last. This allows decisions that are made to be consistent with aspects of the business that are mostly constant (such as values, greater purpose, and structure) instead of the more variable aspects (such as costs, pricing, and revenue).
Dig deeper into the Four M’s, discuss examples on how the model effectively applies to business decisions, and learn how to apply it in order to make more effective business decisions in the future.